U.S. Virtual Goods Spending To Reach $1 Billion This Year

US spending on virtual goods will reach $1 billion this year and $1.6 billion in 2010, according to Inside Virtual Goods.

A lot of that spending is from teenage girls dressing up their avatars on sites like IMVU, Meez, and IAC’s Zwinky’s.

But a good portion of it comes from players of social games, looking to make the games they are addicted to a little bit easier.

There’s a huge market for Zynga Poker chips, for example.

That’s great news for Facebook, because those social games makers spend a lot of money advertising their new releases.

CNBC has the report:

NOW WATCH: Tech Insider videos

Want to read a more in-depth view on the trends influencing Australian business and the global economy? BI / Research is designed to help executives and industry leaders understand the major challenges and opportunities for industry, technology, strategy and the economy in the future. Sign up for free at research.businessinsider.com.au.