Photo: jaaron via flickr
The U.S. Postal Service is doing whatever it can to stay afloat.On top of launching an ad campaign that warns again the dangers of email, it’s “running promotions, easing rules and planning television and radio ads to encourage more businesses to send pitches by standard mail,” reports the Wall Street Journal.
Advertising (or “junk mail”) has increased by 3% since 2010 and now makes up 48% of all U.S. mail.
Although it only brings in 26% of the USPS revenue (versus 50% from First-class mail), the USPS says selling more ads will help its bottom line. Postmaster General Patrick Donahoe said “we don’t call it junk mail—it’s a lucrative avenue for anyone who wants to reach customers.”
Interestingly, only 1.4% of households respond to mailed advertisements, compared to 0.62% that respond to online ads, according to the Direct Marketing Association (via the Journal).
This summer, the USPS took another shot at being relevant, by offering businesses a 3% discount for including QR codes in its advertisements.
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