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The U.S. online video ad market is important and growing. We are forecasting that online video ad revenue will reach just over $9 billion by 2016; a five-year CAGR of 35 per cent from revenues of $2 billion last year.
Our forecast is driven by two key assumptions:
- Video ad technologies keep on scaling and improving. Google just released AdWords for Video last week, for example.
- Viewers continue to migrate to long-form, high quality content. Longer videos host more ads and tend to attract the sort of big ticket advertisers that will underpin the market’s growth.
This forecast is part of our special report this week on the online video ad market. Click here to read the report →
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