Photo: Urban Outfitters
Retailer Urban Outfitters had its first ever annual analyst day today.You can listen to the whole presentation here, but about halfway through CIO Calvin Hollinger makes some interesting comments about the future of point-of-sales systems in retail.
Specifically, the company is going all Apple devices for its stores. Sales people will have iPod touches, and cash registers are being phased out in favour of iPads on a swivel.
In fact, he says: “Two or three weeks ago, we placed our very last register order… once we make sure this ipad works.. all stores will be equipped with iPod touches and iPads.”
iPads, he explained, cost about 1/5th as much as a cash register, and can be used for so much. As shown in the picture, they can be turned towards the customer, who can view content, put in personal information, use it as a gift registry and so forth.
What’s more, it makes a lot more sense from a space usage standpoint. An iPad on a swivel that’s not in use can quickly be taken off, with that space being used for packing or more merchandising or anything else.
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