- Urban Outfitters is selling a $US59 “Influencer Halloween Costume” that consists of grey leggings and a sports bra.
- The wig, hat, and sneakers are sold separately, but the pictured jacket and sunglasses are not sold on the site.
- Purchasing the costume, wig, sunglasses, and sneakers would cost $US155.
- The “costume” pieces look a lot like regular clothes you could pick up off the rack at Urban Outfitters.
Instagram influencers might provide you with fashion and fitness inspiration, but would you want to dress as one for Halloween? Urban Outfitters thinks you might.
The store is currently selling a $US59 “Influencer Halloween Costume” on its website. The outfit consists of a dark-grey pair of leggings and a light-grey sports bra – which look a lot like regular clothes that you could pick up at the store – and is meant to help you “channel Instagram style […] in muted tonal hues for a look that’s so now,” according to the product description.
The costume doesn’t come with everything you see in the photos
In the first photo on the website, the model dressed as an influencer is wearing a light jacket, sports bra, leggings, sneakers, wig, hat, and sunglasses. In reality, customers that purchase the costume will only receive the sports bra and the leggings.
The Urban Outfitters website states that the wig, hat, and sneakers can all be purchased separately. The jacket and sunglasses, however, do not appear to be for sale at the store.
If you’re thinking of purchasing both the millennial-inspired costume and accessories, prepare to spend a minimum of $US155 in total – the wig costs $US16, the baseball cap is currently on sale for $US10, and the pair of FILA Disruptor 2 Premium Mono Sneakers is priced at $US70.
So far, the costume has mixed reviews online – but it’s far from the first to poke fun at millennial culture
“This is hilarious. A little pricey, but so funny,” one person wrote in the five-star review they left on Urban Outfitters’ website. Others who posted less favourable reviews argued that the costume was “the dumbest thing” they had seen.
People on Twitter also commented on the costume. While some felt the simplicity of the outfit didn’t justify the price, others didn’t seem to get the point of the costume.
LMFAO @ the “Influencer” Halloween costume !!
— k ☯︎ (@suuuyy) September 27, 2018
The vapidness of "influencers" distilled down to one silly Halloween costume.
"Channel Instagram style… worthy of a superstar influencer. Featuring a minimalist sporty-chic sports bra + leggings in muted tonal hues for a look that’s so now."https://t.co/rYMFgNf19l
— Augie Ray (@augieray) September 27, 2018
— Andrea Diaz (@Drea__Diaz) September 25, 2018
Tf even is an influencer Halloween costume https://t.co/UtXY5afF5B
— Xo Fanbase (@xo__fanbase) September 28, 2018
This isn’t the first costume aimed at millennial consumers on the market.
In October 2017, costume outlets began selling “millennial killer” costumes meant to poke fun at the industries millennials are said to be destroying. The costume not only featured a bloody knife, but it also included an “Industries Killed” sign that listed department stores, dinner dates, and Buffalo Wild Wings, among others.
I left this fake Millenial Costume in a Halloween store pic.twitter.com/nz0ZnOMoNM
— obvious plant (@obviousplant_) October 27, 2017
This Halloween season, retailer Party City also hopped onto the trend with its “Ghosted” costume, a dress that displays a one-sided text message.
Representatives for Urban Outfitters did not immediately reply to INSIDER’s request for comment.
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