YouTube creators are the kings and queens of the digital world.
A survey done by Variety last summer showed that that today’s teens like YouTube stars even more than they like traditional Hollywood celebrities.
We’ve rounded up 13 creators whose YouTube follower counts are exploding.
You’ll want to pay attention.
Lauren (LaurDIY on YouTube) is a 'lover of all things glittery' and makes helpful fashion and decor how-to videos. She has already worked with a number of big brands, including Target, CoverGirl, Tampax, and Pantene.
Sorted Food, which regularly ranks near the top of YouTube's most popular cooking channels, features four friends who break down recipes in a fun and simple way. The crew recently launched an iOS app that lets users create profiles and upload their own recipes and videos.
The teens are the identical twin daughters of Mindy McKnight, the woman behind the wildly successful Cute Girls Hairstyles YouTube channel. Brooklyn and Bailey make fun videos where they share fashion and makeup tips, spell out DIY tutorials, and recommend activities the whole family can enjoy.
Franchesca (or ChescaLeigh, as she's known on YouTube) is known for her parodies, impersonations, and hilarious skits. She also uses her channel to take a stand on social issues, and her videos often explore topics related to race.
One member of the three-man group recorded a conversation between his mum and aunt, then acted it out with his friends. The result was a hilarious video that the Kloons have now turned into a series on their channel.
Megan Nicole released her debut album 'Escape' this past year. The 22-year-old grew her following to nearly three million subscribers by posting covers of songs, performing her original music, and sharing stories about her life.
StampyLongHead, or Mr. Stampy Cat, is a family-friendly gaming channel led by a character created in Minecraft. Mr. Stampy Cat uploads one Minecraft game a day and invites fans to follow him as he navigates the games.