The 40 most attractive companies for business students around the world

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Apple was one of the most sought-after employers among business students around the world. REUTERS/Stephen Lam

Business students around the world want to work in traditional consulting, finance, and professional services firms, but also in some of the biggest tech brand names out there, according to a new survey.

Employer branding expert Universum just released its annual rankings of the World’s Most Attractive Employers, based on the responses of college students in the 12 biggest economies in the world.

Universum runs an annual survey of hundreds of thousands of college students across the world, asking them what they’re looking for in their future employers. One of the questions on the survey asks students in various areas of study to list up to five ideal employers. The top employer rankings are based on the share of students who list that company in their top five. Per cent shares from each of the 12 countries are weighted by gross domestic product.

Here are the 40 most attractive employers for business students around the world, according to the new 2019 ranking:


40. Intel

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Rank in 2018: 46

Change in rank, 2018-2019: Up 6


39. Credit Suisse

Rank in 2018: 37

Change in rank, 2018-2019: Down 2


38. Toyota

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Toyota Prius. Kyodo News Stills via Getty Images

Rank in 2018: 47

Change in rank, 2018-2019: Up 9


37. Grant Thornton

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Rank in 2018: 33

Change in rank, 2018-2019: Down 4


36. Daimler/Mercedes-Benz

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Rank in 2018: 35

Change in rank, 2018-2019: Down 1


35. HSBC

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Rank in 2018: 36

Change in rank, 2018-2019: Up 1


34. Nestlé

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Rank in 2018: 31

Change in rank, 2018-2019: Down 3


33. Barclays

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Rank in 2018: 34

Change in rank, 2018-2019: Up 1


32. Facebook

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Rank in 2018: 32

Change in rank, 2018-2019: Same


31. PepsiCo

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Rank in 2018: 38

Change in rank, 2018-2019: Up 7


30. Unilever

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Rank in 2018: 27

Change in rank, 2018-2019: Down 3


29. LVMH Moët Hennessy Louis Vuitton

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Rank in 2018: 30

Change in rank, 2018-2019: Up 1


28. Accenture

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Rank in 2018: 26

Change in rank, 2018-2019: Down 2


27. Citi

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Rank in 2018: 29

Change in rank, 2018-2019: Up 2


26. Johnson & Johnson

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Rank in 2018: 28

Change in rank, 2018-2019: Up 2


25. IKEA

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Rank in 2018: 25

Change in rank, 2018-2019: Same


24. Deutsche Bank

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Rank in 2018: 23

Change in rank, 2018-2019: Down 1


23. Bain & Company

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Rank in 2018: 20

Change in rank, 2018-2019: Down 3


22. Sony

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Rank in 2018: 24

Change in rank, 2018-2019: Up 2


21. IBM

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Rank in 2018: 22

Change in rank, 2018-2019: Up 1


20. Bank of America Merrill Lynch

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Rank in 2018: 21

Change in rank, 2018-2019: Up 1


19. The Coca-Cola Company

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Rank in 2018: 19

Change in rank, 2018-2019: Same


18. Procter & Gamble

Rank in 2018: 16

Change in rank, 2018-2019: Down 2


17. BMW Group

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Rank in 2018: 17

Change in rank, 2018-2019: Same


16. Nike

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Rank in 2018: 18

Change in rank, 2018-2019: Up 2


15. Adidas

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Rank in 2018: 15

Change in rank, 2018-2019: Same


14. Morgan Stanley

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Rank in 2018: 14

Change in rank, 2018-2019: Same


13. Boston Consulting Group

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Rank in 2018: 11

Change in rank, 2018-2019: Down 2


12. L’Oréal Group

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Rank in 2018: 12

Change in rank, 2018-2019: Same


11. Amazon

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Rank in 2018: 13

Change in rank, 2018-2019: Up 2


10. McKinsey & Company

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Rank in 2018: 9

Change in rank, 2018-2019: Down 1


9. JPMorgan Chase

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Rank in 2018: 8

Change in rank, 2018-2019: Down 1


8. Microsoft

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Rank in 2018: 10

Change in rank, 2018-2019: Up 2


7. Goldman Sachs

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Rank in 2018: 2

Change in rank, 2018-2019: Down 5


6. KPMG

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Rank in 2018: 5

Change in rank, 2018-2019: Down 1


5. Apple

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Rank in 2018: 7

Change in rank, 2018-2019: Up 2


4. Deloitte

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FILE PHOTO: Offices of Deloitte are seen in London Reuters

Rank in 2018: 4

Change in rank, 2018-2019: Same


3. PwC

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Rank in 2018: 6

Change in rank, 2018-2019: Up 3


2. Ernst & Young

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Rank in 2018: 3

Change in rank, 2018-2019: Up 1


1. Google

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Google CEO Sundar Pichai Getty

Rank in 2018: 1

Change in rank, 2018-2019: Same