Universal – Loud.com Deal Less than $10 Million

A person familiar with Universal Music’s investment in Loud.com, announced yesterday, confirms what we thought: the investment was in the single-digit millions. And we’re betting it’s at the low end of that range. UPDATED — Keep pushing that estimate lower and lower. It’s possible that no money actually traded hands — “it’s an investment in Steve Rifkind more than the site itself” we’re told.

More: Universal Music Takes Loud.com Stake.