Why EA’s former boss believes the 3D tech that powers video games will make way more money outside of gaming


There’s a good chance that the last mobile video game you played was powered by Unity Technologies, the 3D engine used in most of the industry’s smartphone games, from “Pokemon Go” to “Super Mario Run”

But if Unity CEO John Riccitiello’s bet pays off, you could soon end up benefiting from the company’s software when you repair a leaky pipe in your house, customise your next car, or get a preview of your next house.

Riccitiello, who took the reins at Unity four years ago, believes that traditional businesses- such as construction, car design, and film making – will eventually replace video games as Unity’s main customer base and source of revenue.

That’s a bold prediction coming from someone who’s entire career has been build on gaming -Riccitiello served as President of gaming giant EA in the late 1990s and served as CEO from 2007 to 2014, a span of time in which EA’s annual revenue swelled into the billions of dollars.

Read the BI Prime story to learn why the former EA CEO thinks it’s time to move beyond games.