United Airlines said on Thursday that it will undergo a major overhaul of its international business and first class offerings. At the heart of the this undertaking is the airline’s new Polaris Business Class.
According to the airline, Polaris signals a fundamental shift and rebranding of the airlines international premium cabin products.
“This completely reconceived experience exemplifies the new spirit of United and the innovation, excitement and operational momentum across our airline,” United Airlines president and CEO Oscar Munoz said in a statement.
That experience begins with the airline’s new Polaris lounge at airports around the world and continues with brand seats, menus, amenities on board the flights.
With the rivals from the Middle East and the Pacific Rim setting the new benchmark for in-flight service and luxury, US airlines have been forced to step up its game significantly to compete for lucrative business and first class passengers. In recent years, Delta and American have both implemented significant upgrades to its premium cabin offerings. Now, United is jumping into the fray.
According to a United Airlines representative, the first Polaris Lounge opens in Chicago on December 1. Flights featuring the Polaris Business class product will commence in early 2017 on board the United’s new Boeing 777-300ER jets.
Here’s a closer look at United Airlines’ new Polaris Business Class, courtesy of the airline.
The experience begins at the Polaris Lounge. In some locations, these lounges will exist separately from the airline's current United Club lounges. However, in some instances, the Polaris Lounge will be a reserved section of a United Club location.
United expects to open its first Polaris lounge on December 1 at Chicago O'Hare International Airport with other locations in Newark, LA, San Francisco, Washington D.C., Houston, Hong Kong, Tokyo Narita, and London Heathrow to follow.
While, planes currently equipped with the airline's Global First Class will be rebranded United Polaris Global First.
In addition, the the Polaris Business suites comes with amenity kits from SoHo House as well as plenty of storage.
On day flights lasting longer than six hours and on all flights lasting longer than 12, Polaris passenger have access to on-demand hot snacks. According to the airline, its lobster mac-and-cheese is noteworthy.
In addition to the Boeing 777-300ER, Polaris will also be fitted to the airlines incoming 787-10s and...
Business Insider Emails & Alerts
Site highlights each day to your inbox.