Photo: Karlee Weinmann, Business Insider
Japanese retail giant Uniqlo is spreading across the world, and one of its biggest growth initiatives is its U.S. expansion.But Uniqlo doesn’t just want to build stores in America. It’s also where CEO Tadashi Yanai wants to create the retailer’s e-commerce system.
Uniqlo recently opened its first store and offices in San Francisco, and that’s where it wants to get things done.
And Yanai is thinking about taking that e-commerce system worldwide.
“It’ll probably start either this month or next month,” Yanai tells Women’s Wear Daily. “At first, we’ll build an e-commerce model in the U.S., and then we’re thinking of bringing that same model to other countries around the world. San Francisco is near the Silicon Valley, so I want to make the [system] in the U.S.”
It makes sense. Yanai acts more like a technology executive than anything else. He looks up to leaders like Steve Jobs and Andy Grove, and runs his company like a tech business — not a trend-obsessed fashion retailer.
It’s also smart of Uniqlo to start the business in the U.S., where consumers are the most tech-friendly of any region in the world.
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