Rich teens are ditching these 15 brands

Business Insider/Mary HanburyWealthy teens’ tastes are changing.

Nike, Adidas, and Victoria’s Secret are among teens’ favourite brands, according to a new Piper Jaffray survey.

But they are also among the brands that upper-income teens said they have stopped wearing, the same survey found.

This could indicate changing tastes among the wealthiest teen shoppers.

Here are the top brands that upper-income teens said they have abandoned, according to the survey:


Justice

Thirty per cent of upper-income teen girls said they have stopped wearing Justice.


Under Armour

Fifteen per cent of upper-income teen boys said they have stopped wearing Under Armour.


Gap

Business Insider/Hollis Johnson

Ten per cent of upper-income teen boys and 6% of upper-income teen girls said they have stopped wearing Gap.


Nike

Twelve per cent of upper-income teen boys and 2% of upper-income teen girls said they have stopped wearing Nike.


Aeropostale

Nine per cent of upper-income teen girls said they have stopped wearing Aeropostale.


Hollister

Business Insider/Jessica Tyler

Eight per cent of upper-income teen girls and 2% of upper-income teen boys said they have stopped wearing Hollister.


Adidas

Eight per cent of upper-income teen boys said they have stopped wearing Adidas.


Abercrombie & Fitch

Business Insider/Mary Hanbury

Seven per cent of upper-income teen girls said they have stopped wearing Abercrombie & Fitch.


American Eagle

Business Insider/Jessica Tyler

Five per cent of upper-income teen girls and 2% of upper-income teen boys said they have stopped wearing American Eagle.


Reebok

Five per cent of upper-income teen boys said they have stopped wearing Reebok.


Old Navy

Shutterstock/Northfoto

Three per cent of upper-income teen boys and 2% of upper-income teen girls said they have stopped wearing Old Navy.


Puma

Ralph Orlowski/Getty Images

Four per cent of upper-income teen boys said they have stopped wearing Puma.


Skechers

Four per cent of upper-income teen boys said they have stopped wearing Skechers.


Forever 21

Timothy Hiatt/Getty ImagesA Forever 21 store in Chicago.

Three per cent of upper-income teen girls said they have stopped wearing Forever 21.


Victoria’s Secret

Keegan Z. / Yelp

Two per cent of upper-income teen girls said they have stopped wearing Victoria’s Secret.

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