Note: Yes, there is a real difference between shipped and sold. I was trying to make a much larger point, but I’ll add a short note to clarify some notes that I’ve received. When we’re discussing total units shipped over the coming year, or in a quarter that will see more than 10 million devices sent out, we are dealing with functional see-through rates; you don’t send out an 8 figure number of devices if you have fat left over inventory from the last quarter. That’s my mental process behind much of the direct comparisons in this post.
To prevent receiving a number of snotty emails, I want to say this up front: I recently needed to pick up a new laptop. After checking through just about every Ultrabook review I could, I ended up buying a Macbook Air. I’m writing this article on that device. Calling me a fanboy is a waste of time.