UK Gets Own

It’s known as Project Kangaroo but it sounds like The UK’s three largest broadcasters–ITV, BBC and Channel Four–announced they, too, are partnering to create a company to offer on-demand television to launch in 2008. The service will initially be Web-based, but ultimately available on other platforms.

BBC Worldwide chief John Smith called the partnership “historic,” but offered little specifics on the business model, except that content will be available for streaming or download, and that there will be free content, was well as shows to rent or to buy. Well, that clears things up.

Smith also said that, like the News Corp. and NBCU’s, Kangaroo will seek to add other content partners. Launch CEO will be Lesley MacKenzie, a former exec at British Sky Broadcasting Group.

Word has apparently not yet hopped the pond that Hulu is screwed.

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