These ugly fruits and vegetables reject the beauty standards that waste 6 billion pounds of food each year

Pity the ugly vegetable. O
ver 6 billion pounds of fresh produce are left unharvested or unsold every year, and much of it is wasted for a ridiculous reason: the produce is blemished.

In this case, “blemished” does not mean bruised or otherwise unfit for eating. It’s just a word for fruits and vegetables that are a little to small, big, curvy, or funny-looking. As a result, they’re kept out of grocery stores and food service deliveries — and tossed in the landfill.

A startup called Imperfect is trying to change the common perception of ugly produce by delivering it to your door. The service, which just launched fruit and veggie box deliveries in Oakland and Berkeley, California, charges about half of what you’d pay for comparable produce at the grocery store.

As you can see from these photos of Imperfect’s “too ugly” for stores produce, these fruits and veggies aren’t even that bad looking — they’re just being held up to unreasonable beauty standards.

This is my personal box of Imperfect produce. As you can see, nothing looks immediately 'off' about the items.

Ariel Schwartz/Tech Insider

Separated out in the Imperfect warehouse, the so-called blemishes on the company's fruits and veggies become more clear. According to Imperfect, these peppers were kept out of stores due to their 'smushed faces, extra appendages, and wrinkles.'

Imperfect

These Pink Lady apples were rejected because they're smaller than the required minimum diameter of 2 inches.

Imperfect

Too scarred, too curvy, too plump, too small, say retailers.

Imperfect

The pears are a little too pointy for retail's liking.

Imperfect

Vibrant as they are, these carrots were deemed too crooked for grocery stores.

Imperfect

It's hard to find fault with these gala apples, but they lean just a little too far off-center for stores.

Imperfect

These nectarines have minor surface scarring (so minor you can barely see it) that prevented them from going to retail.

Imperfect

These poor plums were deemed too misshapen to go on grocery store shelves.

Imperfect

Sorry, eggplant. You're too curvy for the general public.

Imperfect

These heads of cauliflower were rejected because of ever-so-slight splitting between the knobs on the head.

Imperfect

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