In this case, “blemished” does not mean bruised or otherwise unfit for eating. It’s just a word for fruits and vegetables that are a little to small, big, curvy, or funny-looking. As a result, they’re kept out of grocery stores and food service deliveries — and tossed in the landfill.
A startup called Imperfect is trying to change the common perception of ugly produce by delivering it to your door. The service, which just launched fruit and veggie box deliveries in Oakland and Berkeley, California, charges about half of what you’d pay for comparable produce at the grocery store.
As you can see from these photos of Imperfect’s “too ugly” for stores produce, these fruits and veggies aren’t even that bad looking — they’re just being held up to unreasonable beauty standards.
This is my personal box of Imperfect produce. As you can see, nothing looks immediately 'off' about the items.
Separated out in the Imperfect warehouse, the so-called blemishes on the company's fruits and veggies become more clear. According to Imperfect, these peppers were kept out of stores due to their 'smushed faces, extra appendages, and wrinkles.'
These Pink Lady apples were rejected because they're smaller than the required minimum diameter of 2 inches.
It's hard to find fault with these gala apples, but they lean just a little too far off-center for stores.
These nectarines have minor surface scarring (so minor you can barely see it) that prevented them from going to retail.
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