Uber riders with a business idea just have to open their apps, slide over to the “Uberpitch” view, and request a ride between 10am and 4pm on the 29th of October. If the request is accepted, riders will get the opportunity to spend 15 minutes pitching an idea to a noted entrepreneur.
Top pitches will be featured on a new web series, presented by Yellow Brick Road chairman Mark Bouris, where entrants win funding, mentorships and a trip to San Francisco.
The judges include Bouris, Freelancer CEO Matt Barrie and designer Sarah-Jane Clarke.
Uber has been running competitions like these for a number of years in numerous countries and regions, most recently in Florida. Past winning ideas include a Kenyan app that allows househunters to bypass agents.