Uber and Queensland Tourism have launched a next-level submarine ride service at the Great Barrier Reef and named it like a boss: scUber. If you thought Uber Black was posh, this is a whole different ball game.
The short-term service will give tourists the opportunity to win or buy a unique experience to explore the reef. Just like when you tried to order Uber puppies, the rides are in limited supply so you’ll have to move fast and have some serious cash ready to spend.
The $3000 ride includes a helicopter trip to and from the reef for two people plus an hour ride on the scUber submarine through one of the most beautiful destinations in the world. You’ll get to see incredible marine life like giant clams while speeding through the sweet Queensland ocean. In even better news, you don’t need a diving license to get this adrenaline fix.
So, if you happen to find yourself in Port Douglas, Cairns or Palm Cove from June 9 to 18, download the Uber app and start your search. Gladstone riders will be able to request a ride from 27 May until the 3 June. The company is also giving away a trip to one duo from the USA, Canada, United Kingdom, France, New Zealand and Australia.
Susan Anderson, regional general manager of Uber, Australia and New Zealand, said in a statement the move was to create advocates of the reef and allow people to see the destination in a unique way. “Uber is committed to harnessing the power of technology for good. We are proud to partner with Queensland to help showcase the reef to the world with the launch of scUber,” she said.
Uber also announced it will donate the same value of each ride to Citizens of the Great Barrier Reef, which works to conserve and protect the reef. It will also donate $100,000 to support several of the organisation’s initiatives including their Reef Tracks program and the Great Reef Census.
“Uber is committed to harnessing the power of technology for good. By partnering with Citizens, who share our tech and data-driven approach, we can work together to raise awareness and protect this global icon so that it can be enjoyed by future generations for years to come,” Anderson said.
The Great Barrier Reef, which covers an area of 348,000 square kilometres, was protected as a World Heritage site in 1981, according to UNESCO.
The world’s most extensive coral reef system is being seriously affected by climate change. In 2016, one-third of its thousands of reefs were killed from a severe heat wave. In 2017, a devastating bleaching event killed even more of the reef. The reef is also struggling with an outbreak of coral-eating crown-of-thorns starfish along with large amounts of pesticide and nitrogen run off from nearby farms into the reef. Last year, the Australian government pledged $500 million to help save the struggling natural icon.