Uber Is Refunding Some Customers After Charging Them An Arm And A Leg On New Year’s Eve

maya uber
WSJ’s Maya Baratz arrives at Uber NYC’s launch party in the car service.

[credit provider=”Uber Blog” url=”http://blog.uber.com/2011/05/04/celebrating-ubers-nyc-launch/”]

Car service startup Uber is offering refunds to some customers who were hit with unexpectedly high fees on New Year’s Eve.Normally you open the app and tell Uber to come pick you up. It picks you up and drops you off wherever you want to go. You’re then charged for the distance and the time of the trip — it’s usually a flat rate, depending on the city, per mile and per minute.

But Uber initiated dynamic pricing due to increased demand on New Year’s Eve. That meant that the more demand there was for Uber vehicles, the more customers were charged. Customers were warned there would be a surcharge through the App and through other communications venues.

Apparently not everyone got the memo. Some customers were charged over $100 for their cab rides.

To pacify the irate users Uber offered refunds to some people.

When we reached out to the company, and CEO Travis Kalanick explained, “There’s no broad customer policy — more of a one-off thing for a few customers with unique circumstances: a few with no notification, some with drivers that may have taken the wrong route, etc.”