Starting Friday, Uber is implementing price cuts for customers in 48 of its newer US cities, the company announced in a blog post Friday.
Uber is also making earnings guarantees for drivers in these cities, which include Austin, San Diego, and Miami. “We feel that it is important for drivers to have this kind of certainty and comfort going into a price cut,” the company said.
The blog post cites its Chicago market. There, Uber customers are paying less per ride, but drivers’ earnings have increased.
“The upside for the rider is obvious, but also important is that with the increased demand, drivers’ income goes up as well,” the blog post says. “More demand turns into significantly more efficiency for the driver, more trips for every hour, and more earnings for every hour on the road.”