Two More Facebook Execs Are Leaving

Katie Mitic and Ethan BeardKatie Mitic and Ethan Beard are leaving Facebook.

Photo: Facebook Inc.

Ethan Beard, Facebook’s director of platform partnerships, and Katie Mitic, the company’s director of partnership marketing, are both leaving the company.As the dust from Facebook’s IPO settles and the company reorganizes its management ranks, it’s no surprise that some executives are leaving.

But both departures leave us feeling like Facebook is having trouble holding onto the talent it needs to become a hypergrowth story once again.

Beard, a former Google executive, stabilised Facebook’s platform efforts after a period of political infighting and management confusion in 2008. The platform, which third-party developers use to connect their software to Facebook’s social network, is now a key part of Facebook’s ubiquity and still offers the company a lot of potential for new business opportunities.

Mitic, a former Yahoo and Palm executive, is a member of eBay’s board of directors—an unusually high-profile perch for an executive at her organizational rank—and helped spearhead a partnership between Facebook and eBay.

Facebook’s spin on these departures is that the company is better off for being able to attract entrepreneurial talent, even if they don’t stay for a long time.

But if Facebook is going to grow like a startup, seems like it would be better just to keep its entrepreneurs in-house.

Beard and Mitic are both worth watching, whatever they do next.

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