Two Charts Spell Out Just How Disappointing Apple's iPhone 5 Sales Really Are

Apple just reported that it sold more than 5 million iPhones over the iPhone 5’s opening weekend.

This is a very disappointing number.

It’s below top Apple analyst Gene Munster’s estimate of 6 million to 10 million. Worse, it indicates that growth may be slowing at Apple.

Take a look at this chart.

Opening weekend sales grew 70 per cent between the 3GS and the iPhone 4, and then an astounding 135 per cent between the 4 and the 4s. That’s acceleration. iPhone 5 sales, meanwhile, grew only 25 per cent. That’s massive deceleration.

iPhone 5 Sales and growth opening weekend

Photo: Nicholas Carlson/Business Insider

Digging deeper into the numbers, we find more bad news. Check out this second chart.

Apple sold the iPhone 5 in nine countries over its opening weekend. It sold the iPhone 4S in seven. It actually sold fewer iPhones per country this year than the last. That’s not just deceleration, that’s shrinkage:

iPhone Sales per country

Decelerating growth is not good for a company like Apple, which despite a modest P/E ratio, has one of the most generous trailing 12 month revenue multiples of any hardware company on the public markets.

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