Women all over the internet are freaking out over a new range of underwear that promises to be “the way modern women do periods”.
New York City based sisters Miki and Radha Agrawal, and friend Antonia Dunbar have designed THINX knickers to replace feminine hygiene products.
From hiphuggers, briefs and g-string, the new line is crafted from a moisture-wicking fabric.
Along with making the first major change to feminine hygiene products that the industry has seen in decades, Miki told Forbes: “Women in our culture don’t want to talk about their periods. I want to change the culture… and not while wearing grandma panties.”
A percentage of the sales are also donated to non-profit Ugandan organisation established to support young women.
Since launching in January 2014, the company has closed an A Round funding believed to be worth multi-million dollars. Read more about it here.
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