Twitter Wanted At Least $100 Million To Do The Google Deal*

How much will Google pay Twitter to integrate tweets into Google (GOOG) search results?

We don’t know.

But recently, Twitter CEO Ev Williams told a source of ours that he wouldn’t give Google that kind of access to Twitter’s data for anything less than a $100 million guarantee.

Our source, who doesn’t know what Google paid —  but is familiar with Twitter’s plans — guesses Google agreed to a revenue share on pages in which tweets show up, with a nine-figure guarantee to be paid out over a two to three year period.

Again, this is just educated speculation, but considering Google agreed to pay MySpace $900 million over three years, and paid $1 billion for 5% of AOL in 2005 in order to get in on its search traffic, a mere nine figures seems entirely reasonable to us.

That’s chump change for Google, and it helps Google retain its innovation lead — especially since tweets will be directly integrated into Google search results, unlike on Microsoft’s Bing, where tweets will only be found on

*Update A source close the deal tells us our source’s “educated speculation isn’t very educated.” So maybe Ev didn’t get nearly so much as he at one point hoped he would.

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