HP’s researchers did a study of Twitter‘s trending topics: how and why a topic starts trending on Twitter. Twitter’s trending topics are important because they attract lots of attention — and Twitter has started selling ads against them. (Mashable)
It turns out that what matters most is how often a tweet is retweeted rather than who tweets it. More interestingly, especially for self-proclaimed “social media evangelists” and other “influencers”, most of the trending topics are simply news stories from mainstream media outlets that get retweeted and whose topic ends up trending.
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