Twitter and production companies Reveille and Brillstein Entertainment are joining to come out with a TV show that is about “putting ordinary people on the trail of celebrities in a revolutionary competitive format.” Variety reports the novelist Amy Ephron — yes, she’s Nora Ephron’s sister — came up with the idea.
Our guess is Twitter the company will put about zero resources into the show and its creation. The startup is also officially backing a book of Twitter witticisms to be published by HarperCollins in the Fall. CEO Ev Williams must just figure the exposure is good for the startup’s growth.
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