Photo: PR Newswire
Twitter’s corporate development director Mike Brown told a panel at Vator Splash that BeachMint, a service that lets customers buy products picked by celebrities, would be an interesting one for Twitter to buy next. Brown said that while celebrities make Twitter what it is, the celebrities are not paid to produce content.
“We are lucky they share content and say crazy things,” Brown said, because they make Twitter interesting to read.
Right now, celebrities tweet for free because of the exposure they get in real-time. They also get paid by brands to endorse products in various venues — including on Twitter.
Brown’s comments suggest that the company is at least thinking about getting more directly involved in those kinds of transactions.
Brown made his comments after ScaleVP’s Sharon Wienbar talked at length about Beachmint, an investment her firm made early on. For the celebrity connection to work, it has to feel authentic for social commerce.