Kendall Jenner's 'most raw story' turned out to be a brand deal with Proactive — and people are not pleased

Samir Hussein/Samir Hussein/WireImageKendall Jenner.
  • Over the weekend, Kris Jenner plugged that her daughter Kendall Jenner would be sharing her “most raw story” on Twitter Sunday night.
  • People speculated that it could be a number of things, as the model has been outspoken about her experience with mental health and living with anxiety in the past.
  • The announcement turned out to be that Kendall is the new face of the acne treatment Proactiv.
  • Kendall said she made the decision after people online called attention to her acne at the 2018 Golden Globes.
  • People think the announcement is something of an overhyped letdown.

Kendall and Kris Jenner are being criticised for what some feel was a botched announcement on Twitter over the weekend.

On Saturday, Kris, mumager to the Kardashian-Jenner empire, tweeted that Kendall would be sharing her “most raw story” on Twitter Sunday night.

“I’m so proud of my darling Kendall Jenner for being so brave and vulnerable,” Kris wrote. “Seeing you share yourr most raw story in order to make a positive impact for so many people and help foster a positive dialogue is a testament to the incredible woman you’ve become.”

The social media post also included a video of Kendall vaguely discussing her experience.

“When I was 14, I couldn’t reach as many people as I can now,” she said. “Now that I’m 22 and I have this whole thing behind me I can speak to so many people and just be, like, I can help you, and it’s OK. I experience it, I’m very normal and, like, I understand you. Like, I can connect with you. I’m gonna try and help.”

Online, people started to speculate about what the big reveal might be about almost immediately.

https://twitter.com/ThlsisOurYear/status/1081730935933014017?ref_src=twsrc^tfw

Some thought it might have to do with Kendall’s experiences with mental health and anxiety. In a February 2018 interview with Harper’s Bazaar conducted by Cara Delevingne, Kendall discussed her experience with panic attacks and “debilitating anxiety.” She’s also discussed her experience with anxiety and symptom management on “Keeping Up with the Kardashians.

The cryptic language in Kris’ tweet also made people wonder if Kendall, who is currently dating Philadelphia 76ers player Ben Simmons, might be coming out.

In a March 2018 interview with Vogue, Kendall addressed rumours about her sexuality. “I don’t think I have a bisexual or gay bone in my body, but I don’t know!” she said at the time. “Who knows?! I’m all down for experience – not against it whatsoever – but I’ve never been there before.”

https://twitter.com/Homeboyfinnaget/status/1081805183158489088?ref_src=twsrc^tfw

Some guessed that this post was a brand deal – the Kardashians have a big reputation for sharing sponsored content.

Read more: Kim Kardashian is getting flack for repeatedly promoting ‘appetite suppressant’ lollipops on Instagram

And they were correct.

On Sunday, Kendall Jenner announced that she’s the new face of Proactiv, the topical acne treatment

As promised, on Sunday night Kendall took to Twitter to reveal the big news: A sponsorship deal with Proactiv.

The model retweeted a Proactiv ad, adding a heart emoji.

In the video, the model spoke about her experience with acne. Specifically, Kendall said she made the decision to work with the brand after people online called attention to her acne at the 2018 Golden Globes.

Kendall jenner golden globes 2018Frazer Harrison/Getty ImagesKendall Jenner at the 2018 Golden Globes.

“I remember going online and seeing all the horrible things people were saying about me and my skin. I felt so good that I completely forgot that I had bad skin. Then, I remember getting a couple of tweets that became a lot of tweets about how proud people were of me,” she said. “I was like, ‘Oh wait, this is actually kinda cool.’ And it completely flipped my energy on it. But at the same time, I do want it gone.”

People found the announcement – which happened at the same time as the 2019 Golden Globes – to be something of an overhyped letdown.

On Twitter, people were disappointed that the announcement was nothing like they thought it would be.

https://twitter.com/cabellgbtq/status/1082222817347801088?ref_src=twsrc^tfw

Many thought there was no need for Kris’ tweets.

Others found the tactics used to draw interest in this campaign were inauthentic.

https://twitter.com/joshywillacy/status/1082288418971897858?ref_src=twsrc^tfw

A few people just had to laugh.

But amid the backlash, some came to the model’s defence.

https://twitter.com/remvices/status/1082249580752916480?ref_src=twsrc^tfw

https://twitter.com/umcornell/status/1082073997171458049?ref_src=twsrc^tfw

As they say, another day another Kardashian Kontroversy.

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