Photo: Courtesy of Twitter
Twitter jumped into the election fray today with the launch of its new “Political Index,” a tool that synthesizes the estimated 400 million tweets per day to determine the general online mood about the presidential race. With the help of Topsy, a data analysis company, Twitter created a 1-to-100 sentiment scale — one representing the most negative tweet, 100 representing the most positive. The “Twindex” then averages those results.
Romney’s current score of “25,” for example, means that 75 per cent of tweets are more positive, while 25 per cent are more negative.
This bird’s eye view of Twitter information is not meant to replace polling, Twitter’s head of government, news & social innovation Adam Sharp told the Washington Post.
“It’s meant to reinforce it [and provide] a more complete picture of the electorate,” Sharp said.
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