It’s a beautiful day in San Francisco: sunny but not too hot, a nice breeze but not too windy.So a lot of Twitter employees had lunch out on the rooftop garden of their office.
Their brand-new office, that is—three floors of 1355 Market Street in what real-estate developers are calling “Mid-Market.” (Over the weekend, we broke the news that Twitter had moved out of its old offices at 795 Folsom.)
San Francisco gave Twitter and other companies that agreed to move to the still-sketchy neighbourhood significant tax breaks, which helped keep Twitter from flying south to the suburbs.
It’s not so pretty on the street: CrimeMapping.com shows roughly twice as much crime nearby in the past week as in Twitter’s old HQ building by the Moscone Convention centre.
But looking at the scene on Twitter’s roof, we have to think Twitter’s employees are having a hard time imagining working anywhere else.
The company has had a stormy history. Google and Facebook always loom large as threats—or acquirers that will swallow Twitter up like the Borg and erase its distinct culture.
But for once—maybe just for this short moment—from the rooftop of its new nest, Twitter’s future looks sunny and clear. So grant Twitter’s flock this moment. They’ve earned it.
Don’t Miss: Moving Day At Twitter’s Old Office >