Morale at Twitter is low, especially among its engineers, as it struggles to define itself, and justify its rich valuation, Joe Hagan of New York Magazine reveals in a long look at the company.The key takeaway from Hagan’s article: “The intense pressure to convert Twitter into a profitable business, and before a tech bubble pops, is palpable here.”
Twitter now sports an $8 billion valuation, and is widely believed to be a can’t-miss tech company like Facebook, or even Google, says Hagan. But, Twitter is still trying to figure out what it is, and as we’ve noted many times, it’s still trying to sort out its product problems. When was the last time Twitter introduced a great feature?
Twitter’s inability to ship features has its engineers bummed, according to Hagan’s article:
A person with close ties to the company says the morale inside Twitter, especially on floor three, has been low. In the hothouse of Silicon Valley, engineers are the coin of the realm, and what they want, in addition to a financial stake, is to put their stamp on a winning company, even if it means working for one of the thousands of tiny startups developing applications for Facebook or Google. Twitter, while sorting out its strategy and management problems, has hired hundreds of new engineers, even as it’s taken its sweet time rolling out new features those engineers can lay claim to.
Everyone involved knows how tenuous Twitter’s footing may be. “We’re a fraction of the way into creating the value and growing the size of the service we know it can be,” says Williams. “It’s precarious, and it’s always precarious when you’re in that position.”