While Twitter’s IPO is going to be a huge step forward for the company, its acquisition of mobile ad platform
MoPublast week could be what makes the difference between a flat entrance to the market and a successful opening.
MoPub is going to help Twitter with its real-time bidding adtech offering, and it could lead eventually to an internal Twitter ad exchange or an external Twitter ad network. Twitter’s revenues are likely around $US1 billion per year.
MoPub, which is based in San Francisco, has a revenue run rate of around $US100 million per year on top of that, and we understand it’s profitable.
We had lunch with MoPub CEO Jim Payne recently and he let us show you these photos from MoPub’s new office in New York.
MoPub account director Caitlin McGovern and senior account director Abigail Levine discuss work items on the MoPorch swing.
MoPub has rearranged the furniture a bit since it opened in New York. The games in the office include BuckHunter and Ms. Pac Man.
Back in April, when the space first opened, 'we were a whopping two people, ecstatic to be taking phone calls from the comfy confines of our own space, rather than the General Assembly coatroom,' a spokesperson tells us, referring to the local tech incubator campus.
Conference rooms are named after some of MoPub staffers' favourite NYC spots, such as Balthazar, Pastis, and Brother Jimmy's.
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