Twitter has launched its latest feature in Australia today and it’s called Moments.
Moments’ main roll is to keep new users on the platform interested and makes it easy to find great tweets and content, by essentially pointing out quality tweeters and bringing it all together in the one space.
Check out what it looks like below:
What you’re seeing is a whole bunch of aggregated content around a particular subject. It has a heading so you know what it’s about, then a short blurb to describe. Almost like a headline and standfirst before you click onto a news article.
The rest of the Moment is pulled together by a team of people scattered across the globe, with Australia’s lead by former Gizmodo editor Luke Hopewell. Hopewell, as well as the rest of his team have the job of keeping on top of major events that are happening across the world or going viral online and building Moments around them.
Moments are filled with the best tweets around that particular subject and are constantly updated as the event rolls on. The Moments are told in narrative form, with tweets ordered to tell a story, with a mixture of images, videos and gifs thrown in. It can be used as a place to either follow stories as they happen or catch up on what you’ve missed when you weren’t on the platform.
While Moments can be embedded on webpages like we’ve done above or viewed on Twitter’s desktop site, they really shine in the mobile app, which will now have a little lightning bolt tab containing Moments.
Australia is the fourth country in the world to receive Moments and the first in the Asia-Pacific region.
The local team will be looking to roll out 20-30 Moments per day, so get ready for a new experience the next time you log in to your Twitter account.
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