Twitter Just Threw A Lifeline To The Content Industry

Twitter just achieved a holy trinity of snackable multimedia: you could already view Instagram pictures and YouTube videos within tweets, but now you can also listen to SoundCloud sounds without ever leaving

If it sounds a little Facebook-ey, it should — this, along with the other parts of the ‘expanded tweets’ announcement, shows Twitter stepping up far more explicitly than before as Facebook’s most plausible rival. Deals with the likes of SoundCloud and DailyMotion square up to the media embeds found on Facebook’s profile walls, while partnerships with The New York Times, Der Spiegel and others provide a counterpart to Facebook’s content apps.

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