Twitter will soon begin tracking what other apps users have installed on their iPhones, Re/code reports.
It will begin collecting this data unless you opt-out. It hopes that such information will lead to greater insights about their user base.
This, in turn, will help it sell better targeted ads, something its business model is heavily dependent on.
While the company currently collects data on what users tweet and who they follow and engage with, the information is limited to Twitter’s own ecosystem. Monitoring a user’s app downloads will give Twitter a wider view and more competitive information.
It will also help Twitter figure out what it should be doing with its own app, or if it should be building its own products.
Imagine if this existed years ago. Twitter might have seen Snapchat exploding in popularity. It could have tried to buy Snapchat. Or it could have built a Snapchat killer.
While Twitter will be able to know which apps you have installed on your phone, they won’t have any visibility into what you’re actually posting on those apps, and can’t gather data on anything inside them.
They will simply know that you have Facebook and Instagram installed on your phone, not what you’ve posted to Facebook or which photos you’ve liked on Instagram. It’s worth noting that Facebook currently monitors this type of data.
Twitter will distribute an an in-app notification with more information on the update itself and their new data policy before they start collecting any data.