We’re sure Twitter meant no harm. But Philadelphia-based distance runner Neil Gottlieb is fuming.
Yesterday, Gottlieb was told by a friend that his Twitter account had been used in a blog post by Twitter promoting the launch of its new TV advertising product, which enhances TV ad buys by running Twitter campaigns in the same time-periods.
Twitter’s blog showed an ad management dashboard with a tweet from Gottlieb that said:
“What is the song in the new @barristabar commercial? I love it!!”
Gottlieb did not love it.
He didn’t even know about it:
And then …
realising they had screwed up, Twitter’s blog writers fixed the blog post by deleting the fake Neil Gottlieb’s tweet:
“Confusion”? Gottlieb didn’t let Twitter’s passive-aggressive non-acknowledgment of its error slide, either:
The same thing happened to William Mazeo, whose handle and image were portrayed as saying “I wish I could make fancy lattes like in the @barristabar commercial”:
The fake tweets were discovered by Jeff Elder of the San Francisco Chronicle. He managed to get this screengrab of them before Twitter made them disappear:
You can see there’s a third account in there, @subhash_tewari, which also never appears to have tweeted anything about a Barrista Bar.
Mazeo got the last word:
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