Every day, the world tweets 500 milion times. 350,000 of these jokes, thoughts, updates, and news are going up every minute.
Over time, this adds up to a lot of history, and now Twitter wants to make it easier for businesses to access that history.
The company announced on its official blog that developers will soon have “instant and complete access” to every historical public tweet in a Full-Archive Search tool.
Gnip, a social media data company bought by Twitter in 2010, is in charge of creating this feature, which will let other software developers create tools to flip through the archives back to Jack Dorsey’s very first tweet: “just setting up my twttr” in 2006.
According to Gnip, companies like PayPal and Simply Measured have already used the service, which is mainly intended for businesses to gather insight for use in marketing campaigns.