Twitter Faces The Same Dilemma As The New York Times

There’s been a lot written recently about Twitter and the choices it seems to be making about the future of the network, although the exact nature of those choices remains shrouded in mystery. Some say Twitter made the wrong choice when it decided to focus on advertising as a business model, rather than expanding its status as an open platform for others to build on, while others argue that doing this was the only possible move the company could make if it wanted to build a business. In many ways, this dilemma is the same one that confronts many media companies (which isn’t surprising, since we have argued that Twitter effectively is one) — namely, how much should you be a platform, and how much should you be a destination?

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