Twitter Wants Everyone To Know That It Actually Gets Mobile, Unlike Facebook

Jack Dorsey Dick Costolo Twitter

Photo: Matt Rosoff Business Insider

Twitter’s CEO has a clear message for investors: Twitter is not Facebook.Speaking at a conference Wednesday, Twitter’s CEO Dick Costolo offered one big reason his company is different than Facebook (via Reuters):

“We’re borne of mobile. We have an ad platform that already is inherently suited to mobile, even though we launched our platform on the Web and only started running ads on mobile recently.”

Costolo went on to note that Twitter’s ad revenue from mobile has actually surpassed its revenue from desktop ads on certain days this year.

Facebook, on the other hand, is still struggling to develop its mobile advertising strategy and faces incredible pressure from its investors to figure it out.

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