Twitter is planning to roll out brand pages for businesses to interact better with followers and have more control over their branding, Marketing Magazine reports.It would be a smart move from Twitter to tax the business activity already happening in its ecosystem. The other successful social networks have found ways to provide a platform for business activity and then tax it in some way. Facebook has advertising and its 30% cut on Credits to tax the social games industry. LinkedIn has premium accounts and recruitment software for salespeople and recruiters. ReadWriteWeb quotes Twitter and social media investor John Borthwick as saying this is “smart and necessary.”
By offering better tools to businesses that are already on Twitter and using it to do marketing, they could eventually sell them services to manage that better. And we’re sure most of them would be happy to pay up.