Twitter unveils 'Project Lightning' to help you track exciting events

Dick costolo twitterREUTERS/Lucas JacksonTwitter CEO Dick Costolo (C) is interviewed before the Twitter Inc. IPO on the floor of the New York Stock Exchange in New York, November 7, 2013.

Twitter is developing a new major feature called “Project Lightning” that will use the concept of “events” to bring a curated and immersive experience to users, BuzzFeed’s Mat Honan reports.

These events will be entered around photo and video, and they won’t appear in the traditional timeline format.

Here’s what using Project Lightning will be like.

On Twitter’s mobile app, you’ll be able to press a button that will take you to an events screen. Events are anything that is happening that’s interesting. Kevin Weil, who heads product for the Twitter, told BuzzFeed, “It could be current events. It could be breaking news. It could be awards shows or sports. But also cultural events and moments.” Basically, if people are tweeting about it, it becomes an event.

When you open one of these events, you’ll be taken to a collection of tweets. But this isn’t a feed, it’s actually a package that has been selected by a team of editors. These packages are built around photos and videos, with the goal being to immerse the user in the experience. Each will take up your entire phone screen, and you can swipe between them: Vines, Periscopes, Photos, and Videos. Twitter hopes to create a swirl of multimedia content. And there will be no load times — or at least that’s what Twitter is claiming.

You can also “follow” an event until its conclusion, in which case the media from the event will blend in with your normal timeline until it is done. And Twitter has said you’ll be able to embed these events across the web and in other apps.

“It’s a brand-new way to look at tweets,” Weil told BuzzFeed. “This is a bold change, not evolutionary.”

Unfortunately, users will still have to wait months before this feature is rolled out.

You can read more about Project Lightning over at BuzzFeed.

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