The Minnesota Twins are angry with their sporting neighbours, the Minnesota Timberwolves, over a giant health care ad that is being installed just outside their stadium … that will conveniently be finished just in time for the start of the baseball playoffs on Wednesday.
The giant billboard will hang on the outside of the TARGET centre (the NBA team’s arena), but will be visible from inside TARGET Field, which was designed to reveal the picturesque Minneapolis skyline to baseball fans watching both at home and inside TARGET Field.
The baseball team is furious about this little bit of rank capitalism that seeks to piggyback on the multiple nationally televised broadcasts that will (hopefully) take place at TARGET Field during the next few weeks. Presumably that’s because the sign will end up being featured prominently in those broadcasts, but the Twins and Major League Baseball won’t see a dime of that revenue.
City Council Member Lisa Goodman is “disgusted” by the billboard and Twins President David St. Peter is appalled at this “ambush” of crass commercialism that now “dominates the civic gathering place known as TARGET Plaza.” Plus, it totally distracts from the view of the Budweiser sign overlooking the U.S. Bank Home Run Porch.Sanford Health is a rural, not-for-profit health care system based in South Dakota.
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