Tweets Are The New Press Releases

Twitter Bird

Who needs press releases now that famous people and big corporations tell you everything you need to know about them on Twitter?

Simon Dumenco of AdAge proclaims:

The long-suffering, much-maligned press release, I’d argue, finally died this summer, thanks particularly to JetBlue and BP, with a little moral support from Kanye West and just about every other celebrity with thumbs. (Of course, press releases will probably continue to stumble along, zombie-like, for years to come, because too many PR folks are still heavily invested in grinding them out.)

Read more here.

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