Give Time Warner Cable some credit for bouncing back quickly.A day after announcing that it was getting rid of a bunch of channels from its streaming iPad app, pressured by network lawyers, it just announced it is adding a bunch of new channels — 17 national channels and three local channels.
Granted, CSPAN, CSPAN2, and CSPAN3 count as three of those new channels, and aren’t very exciting additions, but at least it’s something. Most of the new channels are pretty lousy, actually, unlike the ones TWC took away, like Comedy Central, MTV, etc. But at least there will be ESPNnews now.
And perhaps this is hope that TWC will aggressively continue adding channels.
So while we still think that, from a consumer’s perspective, it was a lame move on TWC’s part to throw its customers under the bus and bend to the networks, this is at least somewhat of a redemption.
And as we’ve noted repeatedly, removing the channels is the right business move to make — it’s not like iPad streaming matters to its business right now or anytime soon.
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