It’s not often that consumers demand companies take their cash. But last month a devoted Game of Thrones fan started a website called, “Take My Money, HBO!“
The site encourages viewers to proclaim their willingness to forgo pirating content. It invites them to instead tweet an amount they would be willing to pay for a streaming-only HBO service. Such a service is currently unavailable, unless you’re already a TV subscriber.
“Take My Money” is just the latest gambit in the ongoing tussle between consumers, content providers and cable companies, whose intertwined future has been the subject of accelerating speculation since the rise of Hulu and Netflix, and the much-publicized “cord-cutting” trend whereby people forgo cable subscriptions entirely.
Will Web-only subscriptions become an option? Or will “TV everywhere,” which requires a subscription but then allows subscribers to access content across devices, become the order of the day? Alternately, how viable is it for content owners to offer content free online and make money from ads?
A vocal advocate of “TV Everywhere” has been Time Warner’s CEO and Chairman, Jeff Bewkes, who’s asserted that subscribers should be able to access content wherever and however they choose.
We’re excited to announce that Bewkes will be speaking at Business Insider’s IGNITION: Future of Digital conference this November 27-28, 2012, in New York. The conference convenes industry leaders to discuss cutting-edge development in digital business. Bewkes will share the view from Time Warner about the future of TV everywhere, among other topics.
Early-bird tickets are on sale now. Grab yours here.
In addition to Bewkes, confirmed speakers for IGNITION include:
- Jeff Weiner, CEO, LinkedIn
- Rio Caraeff, CEO,Vevo
- Carolyn Everson, VP, Facebook
- Bradley Horowitz, VP, Google
- Shiv Singh, Global Head of Digital, PepsiCo
- Larry Kramer, Publisher, USA Today
- Alan Patricof, Managing Director, Greycroft
- Check out the full roster here.
Reserve your spot before the early-bird rate expires next week.
If you’re interested in joining the IGNITION community by supporting the event as a sponsor, contact [email protected]
You can follow @BI_Events on Twitter for IGNITION updates. See you in November!
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