Join

Enter Details

Comment on stories, receive email newsletters & alerts.

@
This is your permanent identity for Business Insider Australia
Your email must be valid for account activation
Minimum of 8 standard keyboard characters

Subscribe

Email newsletters but will contain a brief summary of our top stories and news alerts.

Forgotten Password

Enter Details


Back to log in

Tumblr Wants $25,000 Per Ad—Here's What They Look Like

tumblr spotlight

Photo: Tumblr / Screengrab

Tumblr, the blogging platform with a massive audience but negligible revenues, has set its entry-level ad price at $25,000, the company said in an email.The ad spots are on Tumblr Radar and Tumblr Spotlight, adjuncts to the user dashboard that promotes interesting blogs not connected with your own. Advertisers can look at this page for more on how to buy into Tumblr Radar.

The company said:

“We want to provide a great experience for both our sponsors and users, so we’ve taken tremendous care with these products and are looking for advertisers who will be just as thoughtful.”

As an example, Tumblr used a “Hunger Games” blog created by Lionsgate to promote the film (see screenshot above).

The $25,000 price point compares with Twitter, which has a $15,000 entry point.

Here’s how the same “Hunger Games” blog would look promoted in Tumblr Radar (see below):

tumblr radar

Photo: Tumblr / Screengrab

See Also:

  • What Twitter’s Leaked Financials Tell Us About Its Ad Business >
  • FINALLY! Tumblr Will Start Selling Ad Units On May 2

NOW WATCH: Briefing videos

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.