The once white-hot, uber-simple blogging platform, Tumblr is trying its hand at a freemium model, rolling out a revenue-generating feature.
Users can now shell out between $9 and $49 for a premium design for their blog.
This is the second big feature the site has rolled out in the past few weeks. It also added a “pages” feature, a business-friendly feature that allows users to create “About” or “Contact” or “Advertise” pages.
See Also: Why Tumblr Is Kicking Posterous’s arse
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