Tumblr has been toying with a few ways to make money, the latest of which are “Pinned Posts.”
Users can now pay $5 to have one of their Tumblr posts pinned at the top of their followers’ blogs for 24 hours. Their followers can make the posts disappear by clicking on a red push-pin icon.
While Tumblr and its founder David Karp aren’t fans of traditional ads, they are willing to try ads that are masked as product enhancements. “Pinned Posts” are one of the more in-your-face promotions the company has tried to date.
Earlier this month, Tumblr was hunting for an ad sales chief. Recently, Barbarian Group cofounder and angel investor Rick Webb joined Tumblr to help its advertising and marketing teams. It’s unclear whether he had a hand in Pinned Posts or not.
To date, Tumblr has begun generating revenue from a few sources. On the advertising front, it allows brands to place promotions on Spotlight pages and use Tumblr Radar to promote their pages on other users’ right rails. Last month, Tumblr announced it would begin selling ads; it has already worked with brands like MTV and raked in about $150,000.
Tumblr also offering highlighed posts, which add a big banner to an article for $2.