Tumblr Has New Tools To Help Brands [THE BRIEF]

David KarpCharlie RoseTumblr founder David Karp.

Good morning, AdLand. Here’s what you need to know today:

Tumblr has new analysis tools that are helpful for brands. It will let them know how much time people are spending on brands’ Tumblr pages and then compare that to performance on Facebook and YouTube pages. Pepsi and Adidas are reportedly using the new offerings. The move was expected — although some thought Tumblr would be slow to incorporate advertising in the post Yahoo acquisition era, the company has actually accelerated its ad offerings since then.

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