In the release notes for a recent update to Yahoo’s Tumblr blogging app for the iPhone and iPad, the company did something a little…different.
Where usually, the release notes include a list of changes to the app (or at least the frustratingly vague “Bug fixes and performance improvements), Tumblr wrote a little bit of fanfiction about CEO and founder David Karp and a hypothetical board meeting.
Check it out for yourself, as captured in this tweet from Greylock Partners’ venture investor John Lilly:
We’re no Tumblr experts, but it sounds like this might have been exaggerated. But it’s a great way to punch up a minor app update.