At least 34 advertisers have stopped advertising on Tucker Carlson's Fox News show in recent months after the host's controversial comments. Here's the list.

Rich Polk/Getty Images for PoliticonTucker Carlson is at the center of controversy once again.
  • Tucker Carlson is embroiled in controversy yet again after the progressive media watchdog Media Matters released recordings of his calls into the shock-jock radio program “Bubba The Love Sponge.”
  • In the recordings, from years ago, Carlson is heard making comments degrading women – calling them “extremely primitive” and comparing them to dogs – and defending the now-convicted child sexual abuser Warren Jeffs.
  • People are calling for advertisers including Mitsubishi, Progressive, and My Pillow to cut ties with Carlson’s Fox News show.
  • Bedding and sleepwear company Sheex announced it would cease advertising on the program on Tuesday, citing Carlson’s “inappropriate statements.”
  • In recent months, at least 34 brands have stopped advertising on the show following Carlson’s inflammatory on-air comments regarding women and immigrants.

People are once again calling for advertisers to ditch Tucker Carlson’s Fox News show, this time after the release of recordings in which Carlson justified child marriage and disparaged women.

On Sunday, the progressive media watchdog Media Matters for America published recordings of Carlson making inflammatory comments years ago during calls to the shock-jock radio program “Bubba The Love Sponge.” In the recordings, Carlson made numerous degrading remarks about women – calling them “extremely primitive” and comparing them to dogs – and defended the now-convicted child sexual abuser Warren Jeffs.

In a statement, Carlson refused to apologise, saying: “Media Matters caught me saying something naughty on a radio show more than a decade ago. Rather than express the usual ritual contrition, how about this: I’m on television every weeknight live for an hour. If you want to know what I think, you can watch. Anyone who disagrees with my views is welcome to come on and explain why.”

Read more:
Tucker Carlson refuses to apologise after tapes surface of him calling women ‘primitive’ and comparing them to dogs

Criticsareonceagain calling for advertisers to stop running commercials on Carlson’s Fox News program.

According to Media Matters, brands including Mitsubishi, Progressive, and My Pillow continue to advertise on the Fox News show.

“Our advertising media spend is determined based on demographics and psychographics, not politics,” a Mitsubishi Motors North America representative told Business Insider on Monday. “Our strategic marketing intent is to share our key product news with consumers through a variety of media channels. We will monitor the situation and adjust our advertising if necessary.”

Carlson has faced backlash in recent months over some of his comments about women and immigrants on his Fox News show, including saying that immigrants coming to the US from impoverished regions make the country “poorer and dirtier.” Fox News did not respond to Business Insider’s request for comment.

At least 34 advertisers have cut ties with the program in recent months, including CareerBuilder, Red Lobster, and SmileDirectClub.

“[D]ue to the inappropriate statements of Tucker Carlson that have recently come to light, Sheex has made the decision to cease advertising on his television program, Tucker Carlson Tonight,” bedding and sleepwear company Sheex said in a statement on Tuesday.

Outback Steakhouse, Peloton, and pharmaceutical company AstraZeneca all appear on lists of Carlson’s advertisers beingcirculated on social meda. While each has recieved backlash on social media this week, the three brands said they stopped running advertisements on the program earlier this year.

“Peloton has not only ceased advertising on Mr. Carlson’s show, as of early January, but also made the decision several weeks ago to suspend our advertising across all networks that over-index on political opinion shows, as we feel they can be divisive and do not reflect our company’s values of inclusiveness and unity,” Jessica Kleiman, a representative for Peloton, said in an email to Business Insider on Monday.

Outback Steakhouse stopped advertising on the show in January, according to a representative.

Read more:
Outback Steakhouse stopped advertising on Tucker Carlson’s Fox News show earlier this year as brands fled in droves after the host’s controversial comments

AstraZeneca told Business Insider it was no longer advertising on Tucker Carlson’s show and had actually stopped doing so earlier this year. According to a representative, AstraZeneca will not be advertising on the program in the future.

Business Insider has contacted brands that still advertise on the show for comment on their future plans and will update the list if any brands indicate they are planning to cut ads.

Here’s the full list of brands that have pulled their ads from Carlson’s show in recent months:





Outback Steakhouse

Source: Business Insider

Red Lobster

Hollis Johnson/Business Insider


Hollis Johnson


Hollis Johnson/Business Insider

Jaguar Land Rover

Hollis Johnson/Business Insider

Just For Men

Nautilus, the parent company of Bowflex

Robitussin, a product of Pfizer



Source: Hollywood Reporter


The United Explorer credit card

TD Ameritrade


Smile Direct Club
Source: NBC News



Zenni Optical

Daniel Goodman / Business Insider
Source: Twitter



Darren Hull

Takeda Pharmaceuticals

Voya Financial




Pacific Life Insurance

Source: Twitter

Norwegian Cruise Lines

Source: Hollywood Reporter

Farmers Insurance

Source: Hollywood Reporter


Matthew DeBord/BI

Source: Hollywood Reporter

Graze snacks


Source: Hollywood Reporter

Credit Sesame

Source: Twitter



Source: Hollywood Reporter

The American Society for the Prevention of Cruelty to Animals

Source: Hollywood Reporter


Source: Twitter

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